Strategic Management Business Organization

Question: Talk about the Strategic Management for Business Organization. Answer: Presentation: Key administration is the way toward sorting out of the considerable number of activities of a business association. In this unique situation, the business associations are required to perform appropriate exercises for accomplishing the upper hands. This is significant for getting the ideal degree of accomplishment in the business activities. In this report, the vital issues of the organization BHP Billiton have been examined and some vital arrangement have been accommodated the further improvement of the organization to get elevated level of accomplishment later on business activities of the organization. In the time of 2008, the organization had rethought their operational systems. It made a major stride towards the change of the valuing technique in 2011 (Bhpbilliton.com, 2016). This was finished by thinking about the interest and gracefully of the financial aspects of the worldwide towns. The adjusted evaluating procedure was done in for the most part for the iron metal and metal lurgical coal. This progression was considered as the major advance of the organization towards the positive turn of events. Centering in the low estimating procedure had the option to draw in a large number of the value delicate purchasers (Story, 2014). Over the most recent five years the most significant procedures taken by the organization were; low estimating technique, blue broiler system, center around the financial turn of events and worldwide enhancement methodology. Key Issues: According to the past exploration work and investigation, the principle vital issue looked by the organization was in the segment of the flexibly chain the board exercises. As indicated by Eden and Ackermann (2013), the organization was neglected to distinguish the best possible areas for the assembling plants. So as to get the achievement in their minimal effort procedure, the organization ought to build up the assembling plants close to the spots of the providers areas and the market where the items will be sold. This is significant in light of the fact that the cost of the items can be limited on the off chance that he creation cost is limited which is exceptionally identified with the flexibly chain the board of the organization (Bhpbilliton.com, 2016). On the off chance that the assembling plants are created in such a spot which isn't close to the provider and target advertise, at that point the transportation cost and overheads become high which was a major issue looked by the organization for limiting the cost of their creates items. This issue should be illuminated and the organization needs to recognize the best possible areas structure where it can work the business activities adequately. Another significant issue looked by the organization is the upkeep of the client base. So as to keep up the client base, the organization is giving the items at a lower value extend. The organization is likewise centering in the zone of the nature of the items. A few clients have an impression of that the lower value items are low quality items. Along these lines, the organization has a significant level of need of keeping up the item quality for holding their image an incentive in the objective market (Bhpbilliton.com, 2016). So as to improve the client relationship, the organization is giving some extra qualities to their clients, which is adding more expenses to their business tasks. Now and then these exercises are influencing the benefit of the organization in a negative manner. In the zone of the key administration, the human asset the board of the organization is a significant part. The organization is confronting some significant issues in the HRM with respect to the wellbeing and security necessities of the workers. The organization has the obligation of marinating the wellbeing and security of the workers at their assembling plants. Dangers in regards to the soundness of the representatives are a significant issue in the assembling plants of the organization. There are bunches of exercises which are related with some extraordinary dangers in regards to the soundness of the representatives (David, 2016). Here, the organization needs to utilize appropriate precautionary measures and successful HRM rehearses for diminishing the word related wellbeing and dangers at the working environments of the organization. System Options: In the wake of breaking down the key issues of the organization, a few procedures have been proposed for the organization for settling the issues. The distinguished systems are examined in this area with the assistance of the RACE structure. Thos system assists with investigating the anticipated methodologies to comprehend whether the techniques are adoptable by the business association or not (Hill, Jones Schilling, 2014). In this segment, a few methodologies have recognized and broke down to comprehend the degree of adoptability by the association. Cost Leadership: Cost initiative methodology is the best technique for lessening the expense of the items. In this technique, the organization needs to choose legitimate providers and different wellsprings of business for decreasing the creation cost just as keeping up the nature of the items. In this technique the administration of the association needs to focus in the territory of the observing of calculated and flexibly chain activities of the organization (Eden Ackermann, 2013). As indicated by the RACE outline work, the technique is investigated in the segment given beneath: Assets required for the execution of this technique are the HR of the organization and some cash. These assets are accessible inside the association, so the assets are effectively accessible inside the association. It might be adequate by the outer partners yet some issue might be looked by the inward partners as the methodology needs some mentionable measure of speculation and additional endeavors to be executed. The procedure is sufficiently sound to be actualized as the exercises required in this system are sufficiently basic to be comprehended by each representative and the board engaged with the authoritative administration and works (Wells Hawkins, 2014). It must be successful for the association as it will assist with building up the minimal effort system which is one of the most significant targets of the business methodology of the organization. This will assist with drawing in the value delicate clients to the business technique of the association. The issues with respect to the expense of the organization will be settled by the utilization of this technique. So as to support later on business tasks, the organization required to center in their evaluating methodology for contending with the contender organizations over the costs of the items. Open Communication with the workers: The significant issue looked by the organization is the issues with respect to the wellbeing and security issues of the workers. In this worry, the administration needs to comprehend the necessities of the representatives and what are the issues looked by them in their work places. Regularly the business associations can't comprehend the genuine issues in regards to the issues looked by the representatives in light of the fact that the workers dont have the stage for the immediate or open correspondence with the upper administration (Bratton Gold, 2012). So as to determine this issue, the organization needs to build up an improved hierarchical culture where the representatives will have the option to speak to their issues to the senior level, with the goal that they can take appropriate activities. Along these lines, the administration of the association will have the option to effectively resolve the wellbeing and security necessities issues by the best possible understanding the is sues looked by the representatives in their association (Wells Hawkins, 2014). Assets require for this system is the viable administration style. This asset is effectively accessible in the association. So it tends to be said that the technique can be handily actualized for the improvement of the human asset the board of the association. The methodology will be satisfactory by the representatives, yet there might be some issue with respect to the acknowledgment of the prevalent administration of the organization. The technique can hamper the general administration style of the association. The treatment of the representatives with the open administration style might be the explanation of some tumult while expressing the issues of the workers (Jiang et al., 2012). This system is additionally a tedious procedure for actualizing in a running operational condition. This is intelligible as the target and the insights concerning the procedure are exceptionally clear toward the starting level and simple to actualize inside the association. The procedure will be successful enough for settling the current issue of the association with respect to the comprehension of the issues of the representatives. The HR are the most significant resource of the hierarchical subsequently legitimate administration of the representatives through the better comprehension of the prerequisites of the workers. Hence, it might be inferred that the technique will help the association for getting the upper hands by the powerful administration of the representatives. Execution of severe wellbeing polices for the representatives and preparing: The dangers and working styles of the representatives ought to be checked by the administration of the organization for guaranteeing the hazard free condition for the workers. In this unique circumstance, they should give viable preparing to the representatives with respect to the approaches and prerequisites for guaranteeing the wellbeing and security of the workers. The system required some speculation of cash and effective workforce who can productively deal with the activity of the hazard free condition improvement and the advancement of the notice about the potential dangers related with the work place exercises (Story, 2014). These assets are accessible inside the association, so the technique is doable to be actualized. This is adequate by all the partners as it will be useful for both the workers and the business association. It is reasonable in light of the fact that the activities that should be taken by the administration of the business association are clear for the execution of the system inside the work environments of the business association (Hughes Ferrett, 2015). The technique will

HR professionals in organizational changes

HR experts in authoritative changes Contrasted and conventional HR experts, current HR directors have been increasingly more associated with authoritative exercises past their own capacity. The point of this exposition is to examine the job HR experts in authoritative changes. Alfes, K., Turss, C., and Gill, J. (2010) The HR Manager as Change Agent: Evidence from the Public Sector, Journal of Change Management, 10,1: 109-127. In this article, Alfes et al. contended that how HR office add to everyday administration of progress program is as yet muddled. In this manner, the creator utilized information from two open area associations, including a ward gathering and a general medical clinic in the UK to examine the HR professionals contribution dependent on two tomahawks, including procedure and substance, and proactivity versus reactivity. Their examination recognized four key jobs of human asset administrators, including Change Driver, Change Focused, Human Resources Focused and Responsive. This article is useful to my examination since it gives strong proof about the job of HR director as change operator. The principle constraint of this examination is that lone two cases are included. Accordingly, the creators recommend further investigations that test how their structure can be applied to a more extensive scope of cases. This investigation frames the premise of my examination, since my point is the HR d irectors job in overseeing changes. McGuire, D., Stoner, L. Mylona, S. (2008) The Role of Line Managers as Human Resource Agents in Fostering Organizational Change in Public Services, Journal of Change Management, 8,1:73-84. In this article, McGuire et al. looked into the job change of line chiefs during the procedure of commercialization of the open part. The creators attempt to build up a model depicting the substance, inhibitors and empowering influences of line directors job as HR specialists in hierarchical change. This article checked on a wide scope of studies in this field and distinguished a progression of empowering agents and inhibitors of line Managers contribution in HR process. This article is valuable to my examination, since McGuire et al.s discoveries proposed that HR capacities are not just performed by staff in HR division, line directors additionally add to HRM in authoritative changes. The principle impediment of this investigation is that it doesn't give any genuine cases indicating the utilization of their model. In this manner, regardless of whether this model is pertinent to genuine case investigation is as yet obscure. This article won't structure the premise of my examination. In any case, it gives me significant piece of information about the job change of administrators. Francis, H. (2003) HRM and the start of hierarchical change, Journal of Organizational Change Management, 16, 3: 309-327 In this article, Francis proposed that human asset (HR) is firmly connected with polices and execution issues of an association. The creator analyzed the job of HRM in directing changing dependent on Ford and Fords (1995) applied structure. This investigation centers around the job of HRM in creating discussion during the procedure of changes and applied the structure into examination of a huge UK fabricating firm. This article is useful to my investigation since it gives me a genuine case to see how HRM add to move of discussion during the procedure of progress. The primary impediment of this investigation is that it didn't propose successive development under various sorts of discussion. Consequently, the creator proposed that further examination can be led to talk about the how hard or delicate change systems can be applied to various circumstances so as to accomplish fruitful authoritative change. This article frames the premise of my examination and gives me significant data abo ut how to start changes by utilizing HRM apparatuses. Bracket, C. (2008) Continuity and change: the job of the HR work in the advanced open division, Public Administration, 86,4: 1071-1088 Bracket contends that the New Public Management in the UK may carry noteworthy changes to the job of human asset the executives. Subsequently, the creator analyzed whether the HR the executives has become more techniques dependent on information gathered from 134 meetings with senior and center line chiefs in six open segments associations in the UK. This examination commonly recognized the contrasts among managerial and vital HR works and evaluated the degree to which the supervisors in the associations assume the jobs. This examination is useful to may consider, as Truss found that new key job and regular job of HR supervisors are both required for overseeing changes. The significant confinement of this examination is the little example size and the related chance of the generalisability of the discoveries. Additionally, not all classes of open associations were engaged with this examination. Along these lines, the creator proposed bigger scope concentrates later on. This article f rames the premise of my examination. It offers significant intimation about the degree of progress of HRM in the UK open segment. Visitor, D.E. what's more, King, Z. (2004) Power, development and critical thinking: the faculty supervisors three stages to paradise? Diary of Management Studies, 41, 3: 401-423. Visitor and King (2004) contended that the earth changes during the previous 30 years have made Karen Legges (1978) examination of faculties job (traditionalist pioneer, freak trend-setter and issue solver) increasingly constrained to current associations. In this manner, the creators attempt to investigate the degree to which the job of HRM has adjusted. They directed meetings with 48 ranking directors so as to distinguish the changes. Commonly, they center around changes in highlights of horrible circles and the ambiguities and found that an enormous extent of current HR supervisors neglected to overcome the issues recognized by Legges (1978). The significant impediment of this investigation is likewise the little example size, just 48 meetings were directed. Therefore, further examination dependent for a bigger scope is required. This investigation won't structure the premise of my examination. Be that as it may, it gives me significant similar data about how HRMs jobs previously and in current business associations. Alfes et al.s (2010) survey of past investigations found that HR supervisors may assume four distinct jobs including Change Driver, Change Focused, HR Focused and Responsive inside an association. In any case, their own information indicated that in association A, HR chiefs job can be very proactive since they are engaged with all parts of progress process, for example, help structure the program and give counsel to line directors. Bracket (2008) likewise recommended that HR administrators job has gotten increasingly vital and broadened. Contrasted and customary HR supervisors, current HR experts are increasingly associated with hierarchical changes. Since hierarchical change is a mind boggling process that requires endeavors from all elements of a beginning, a piece of the duty of HR supervisors likewise move to different capacities. McGuire et al.s (2010) study bolsters this perspective. They gave proof about how line directors add to HRM and furthermore examined the empowering age nts and inhibitors of this job sharing. Based information of association B, Alfes et al. (2010) proposed that the job of HR administrators is progressively responsive in this association. They are not engaged with all parts of hierarchical changes. Indeed, even included, they to a great extent assume a job as counsel, instead of progress driver. The job contrast of HR supervisors is because of various prerequisite of various associations. As indicated by As Legge (2005), HR administrators can assume the two jobs as conventionalist trailblazers and freak trend-setters. The previous job requires them intently follow authoritative parameters, while the later job expects them to drive change inside an association through testing winning standards. Be that as it may, truly, Guest and King (2004) contended that the proactive job of HR supervisors is less worthy in certain associations. Visitor and King (2004) discovered many line directors are hesitant to acknowledge HR chiefs inclusion i n their work. Also, the HR office mediations can even prompt timeconsuming techniques disliked by the line supervisors. In this way, this requires abilities of HR chiefs to deal with the relationship suitably. Francis (2002) contended that power relations between various elements of an association which depends on expendable assets of the gatherings can altogether influence the discussion during the time of progress activity. Improper way of discussion started by HR chiefs can turn into a hindrance to hierarchical change. They further contended that discussion across various capacities and levels of supervisors ought to be utilized as a medium by HR chiefs during the time spent arrangement. Be that as it may, the creator didn't give proposal about how the hard or delicate HR mediations can be applied. Becker and Huselid distinguish the key difficulties related with improvement of vital human asset the executives (SHRM) through surveying a wide scope of exact examinations, they stres s the significance of the idea of fit and possibilities in SHRM and contends that SHRM, which was at first a HR-driven worldview, has step by step become a mutual duty of HR experts, line supervisors, and senior administrators. The job of HR experts in hierarchical change takes after to a donor, instead of a pioneer. End To summarize, HR chiefs job in hierarchical change can be both responsive and proactive agreeing the interest of an association. Geneally, HR chiefs job has become increasingly vital regardless of they are proactive or receptive to hierarchical changes. Notwithstanding, to assume the proactive job that offers mediations to other division or capacities effectively, HR chiefs should focus on the way of discussion.

Not Farewell After All

Not Farewell After All In my last entry, way back in June 2013, I painstakingly bid good-bye to life at MIT and in particular, to the MIT blogs (direct quote: “Farewell, MIT blogosphere”). But I’m back!! Just in time to join other current and alumni bloggers in celebrating the 10-year anniversary of the MIT blogs and also to offer an update on my life post-MIT. I graduated about a year ago (June 2013) and because I wasn’t ready to be a Real Person quite yet jumped straight from undergrad into med school. Now, I’m over on the West Coast, at Stanford, where I just finished my first year of medical school and absolutely loved it. In the past, I’ve had a lot of people ask me whether it’s hard to be pre-med at MIT, particularly since MIT is known to be a tough school, and whether looking back, I wish I had chosen a 7-year med program, something I was considering way back in 2008 (wow, that makes me feel old ?) when I applied to colleges. Having gone through MIT, the med school application process, and now a year of medical school, I am actually incredibly grateful that I went to a school like MIT because: MIT exposed me to a strong science and engineering foundation that definitely makes my med school coursework easier. MIT forced me to figure out, early in my undergrad career, how I should balance work, friends, sleep, exercise, etc., a skill that’s just as vital in med school as it is in undergrad (also, for some reason, EVERYONE exercises in medical school…lots of peer pressure) MIT helped me believe that if I had an idea, then there was nothing stopping me from taking that idea and making it a reality. So, short answer: yes, being pre-med at MIT was challenging at times (I think it will be that way no matter where you go, honestly), but no, I have no regrets and would do it all over again if given the chance. Going back to the 3rd point I mentioned above: the MIT blogs had a huge influence on my decision to apply to and then matriculate at MIT, and I had the idea of bringing this concept of a student blog to Stanford Med as well. I joined a couple similarly minded students at Stanford in talking to the Stanford administration about this, and as of January 2014, there’s a Stanford Med student blog too!! I think about MIT every time a new post goes up on Stanford Med blog, and it helps me feel like I’m still connected to the MIT community. I’m also back in Boston this summer, living near Harvard Square and working in the medical center, and I pass by MIT every single morning on my way to work. I miss MIT so much! For those of you entering MIT this upcoming fall, make the most of these next 4 years â€" you’re in for such a treat! For those of you applying this cycle, good luck! If you have any questions about MIT or med school, I’m happy to be a resource ? I won’t make the mistake of saying “Farewell, MIT Blogosphere” in this post. Instead: till next time! Hamsika, MIT’13

The Epic Of Gilgamesh And The Iliad - 2165 Words

Student’s Name Instructors’ Name Course Name Date Gilgamesh and Achilles as Portrayed in the Writings â€Å"Epic of Gilgamesh† and â€Å"The Iliad† â€Å"Epic of Gilgamesh† and â€Å"The Iliad† presented conflict between the ancient kings, the gods, and finest warriors with other ordinary community members. Throughout the writings Gilgamesh, the king of Uru Community, and Achilles, one of the greatest Greek warriors, struggled to resolve the conflicts between the gods and their community members. However, Gilgamesh misused his powers to a point that the gods created Enkindu to guide him to the right direction. Assyrian International News Agency cites that before Gilgamesh met Enkindu, he enslaved his people, raped women, and killed innocent people (3). However, Enkindu not only nurtured Gilgamesh’s talents, but also inspired him to defend his kingdom from the selfish gods. Like Gilgamesh, Achilles possessed superhuman qualities. Achilles also had close relationships with the gods. According to Lombardo and Murnaghan, Achilles was Achaean army’s greatest warrior (9). However, Achilles betrayed his community due to a personal conflict with Agamemnon, Achaean’s king, and Commander in Chief. Therefore, the writing depicts Achilles as a gifted, but a proud character. Lombardo and Murnaghan further cite that a mysterious plague attacked Achilles community (9). Therefore, Achilles conducted an investigation to reveal the cause. He consulted a fortune teller who claimed that Agamemnon’s arroganceShow MoreRelatedThe Epic Of Gilgamesh And The Iliad1546 Words   |  7 PagesThe Epic of Gilgamesh and the Iliad are two extremely different stories, The Iliad being a tale of war (specifically the Trojan War) while the Epic of Gilgamesh is a true Epic in the sense that it is a journey, all about the development of the characters. While there are many different themes throughout both books, one of the most important themes is the way that friendship develops both of the people involved and the way that it ties into the story overall. In the Epic of Gilgamesh, Enkidu and GilgameshRead MoreThe Epic Of Gilgamesh And The Iliad1183 Words   |  5 PagesIn the epics The Epic of Gilgamesh and the Iliad, heroes Achilles and Gilgamesh have important relationships with characters that directly and indirectly give readers a look at the character we might not normally see. For the mighty demi-god Achilles, this is the warrior Patroclus, whom he has a great respect for. For the tyrannical King Gilgamesh, this was Enkidu, the hairy man sent by the gods. The relationships that these characters have with their companions open these characters up for readersRead MoreThe Epic Of Gilgamesh And The Iliad1412 Words   |  6 Pagesaccordingly. 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Although their incredible abilities may support the societal perception of strong leadership, their weaknesses caused these characters to hold vices that went against the cultural expectations of what a strong leaderRead MoreComparing The Epic Of Gilgamesh And The Iliad2049 Words   |  9 PagesCharacter relationship similarities and differences in The Epic of Gilgamesh and the Iliad: In The Epic of Gilgamesh and the Iliad, heroes Achilles and Gilgamesh have important relationships with characters that directly and indirectly give readers a look at the character we may not normally see. For the mighty demi-god Achilles, the person who aids in revealing his feelings is the warrior, Patroclus. Patroclus is a warrior who Achilles has a great respect for, and his eventual death sends him intoRead MoreThe Epic Of Gilgamesh And The Iliad Essay1397 Words   |  6 PagesThe destiny in Gilgamesh and The Iliad stories are believed to be a power that controls what happens in the future. 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Personal Statement Organizational Development Practitioner

Intro: Overview: Organizational development practitioner Rick Buccheri discussed his experiences of conflict management in several organizations. Primarily, his discourse was about the United Parcel Service and the Transportation Security Administration. He outlined his working theory that institutions should encourage â€Å"conflict engagement.† This is where individuals, groups, and systems would identify underlying conflicts that have yet to be expressed. Bucherri says good conflict engagement for at any level is as follows: †¢ Seek the opportunity to be in conflict †¢ Be energized by being in conflict †¢ Incentivize being in conflict †¢ Be passionate about being in conflict †¢ Develop a culture of conflict engagement At the individual level, observant employees or managers can engage other people to uncover hidden anger or resentment. This individuals would seek an opportunity to be in conflict. Bucherri gave an example of recognizing a young man in distress and on the verge of tears. He stated that as an organizational development practitioner, it was his desire (he was energized) to engage the young man in conversation. Bucherri said that uncovering the stress in the young man’s life may have led to diffusing a potential conflict. He incentivized the young man to share by offering a listening ear with no judgement. Additionally, Bucherri’s actions echo what Runde and Flanagan espouse to be conflict competence at an organizational level. By helping the young man walk throughShow MoreRelatedEthics And Values Of An Organization818 Words   |  4 PagesThe ethics and values that an Organizational Development (OD) professional follow are based on three philosophical principles. The three principles help to build the foundation of ethical values are utilitarianism, individual rights and distributive justice. 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The Yellow Wallpaper The Story Behind Jane s Metamorphosis

â€Å"‘The Yellow Wallpaper’: The story behind Jane’s metamorphosis† In her literary work â€Å"The Yellow Wallpaper†, Charlotte Perkins Gilman portrays the nineteenth century women subjugation by setting the narrator to be diagnosed with a mental illness. The narrator is then taken to a country house where she develops a special interest with the yellow wallpaper in the room her husband places her. In spite of her social status as a woman of the nineteenth century, Jane faces a major metamorphosis that consists on shifting from being repressed to being liberated from her repressive spouse; her transition is accomplished through the writing of her diary, her determination to find the symbolic meaning of the wallpaper, her recognition and rebellion against John’s male chauvinism, and finally her decision to destroy the wallpaper aiming at liberation of the woman trapped behind it. It is of true surprise that â€Å"The Yellow Wallpaper† p arallels the story of Charlotte Perkins Gilman as she also suffered from a mental breakdown. In her effort to recover, Gilman turned to the foremost physician in the country, Weir Mitchell. She was subjected to his famous treatment â€Å"the rest cure† in which she was instructed not to do any physical nor intellectual efforts and to have as much rest as possible. Since Gilman was not able to see any results, in fact, her illness seemed to worsen, she decided to retake regular activities. Unexpectedly, returning to her normal life helped her to recover and,

Product Selected For the Sales Plan †Free Samples for Students

Question: What Is the Product Selected For the Sales Plan? Answer: Introduction: The product which has been selected for the sales plan is Snickers. It was invented in 1930 and was a big hit. It was also called Marathon in UK. The bar consists of peanuts, caramel and nougat with a chocolate coating. It is made by American Company Mars. Goals: Goal is something that you hope to achieve. Some goals are:- 1) To provide customer with quality product. 2) To meet customer expectation so to ensure smooth sale of product. 3) To increase the sale of the snickers by creating awareness among people Snickers also aims to bring Joy and fun into peoples life. It aims to maintain level of consumption year and year out with little competition. 4) To create price competitive products (Makadok and Barney, 2001) Targets: It tells about the firm market opportunities. The firm targets the market by evaluating many types of market and decides in which quantity segment it will target. Chocolates are loved by everyone especially by children and women. Snicker targets basically to all the age groups who likes chocolate bars but it mainly targets teenagers and Millennial. A snicker is meant to be for all age groups it depend upon the people who love to eat chocolates. Snickers are not so costly everyone who loves to eat chocolate can afford it (Sherman, 2017). It is a convenient product which is available in all supermarkets and grocery stores. Snicker also used old iconic celebrities for their ads which attracts the attention of all the age groups towards a particular advertisement. It is an inexpensive product which can be purchased by everyone. It is tasty chocolate bar which can satisfy anyone (Lamb, Hair McDaniel, 2011) Strategies: 1) Snicker initiated different kinds of campaign. One of the famous campaign was You are not you, when you are hungry. This campaign won awards like IPA awards, AME Awards and also increased the global sale. 2.) Increase the consumption by targeting regular chocolate consumers through generating impulsive and dominant presence at point of sale. 3.) They are offering amazing packaging benefits when someone buys it for special occasions. Snicker is a significant player in gifting segment through occasion linked gift packs. 4.) They are giving maximum customer value at low price. Bulk purchase strategy is also used by snickers (Matsuno and Mentzer, 2000). 5.) Snicker is using many promotional tools like: - Print media, Social Media, Traditional Media. It maintained leadership image through a superior Marketing Mix. Tactics and Calendar: 1) Advertising CAMPAIGNS January-March 2) Public relations April- July 3) Events August -October 4) Social media campaigns November - January 5) Email marketing January - March References: Matsuno.K.and Mentzer, J.T., (2000). The effects of strategy type on market orientation performance relationship. Journal of marketing, Vol.64, No.4, pp: - 1 -16. Makadok . R. and Barney, J.B., (2001). Strategic factor intelligence: Application of information economics to strategy formulation and competitor intelligence, Management Science. Vol.47, No.12, pp: 1621-1638. Lamb, C.W., Hair .J.F., McDaniel, C. (2011).Essentials of marketing, Cengage learning. Sherman, E. (2017). Snickers Manages a Brilliant Marketing Campaign. Retrieved on 26 May 2017 from https://www.inc.com/erik-sherman/snickers-manages-a-brilliant-marketing-campaign.html.