Product Selected For the Sales Plan †Free Samples for Students

Question: What Is the Product Selected For the Sales Plan? Answer: Introduction: The product which has been selected for the sales plan is Snickers. It was invented in 1930 and was a big hit. It was also called Marathon in UK. The bar consists of peanuts, caramel and nougat with a chocolate coating. It is made by American Company Mars. Goals: Goal is something that you hope to achieve. Some goals are:- 1) To provide customer with quality product. 2) To meet customer expectation so to ensure smooth sale of product. 3) To increase the sale of the snickers by creating awareness among people Snickers also aims to bring Joy and fun into peoples life. It aims to maintain level of consumption year and year out with little competition. 4) To create price competitive products (Makadok and Barney, 2001) Targets: It tells about the firm market opportunities. The firm targets the market by evaluating many types of market and decides in which quantity segment it will target. Chocolates are loved by everyone especially by children and women. Snicker targets basically to all the age groups who likes chocolate bars but it mainly targets teenagers and Millennial. A snicker is meant to be for all age groups it depend upon the people who love to eat chocolates. Snickers are not so costly everyone who loves to eat chocolate can afford it (Sherman, 2017). It is a convenient product which is available in all supermarkets and grocery stores. Snicker also used old iconic celebrities for their ads which attracts the attention of all the age groups towards a particular advertisement. It is an inexpensive product which can be purchased by everyone. It is tasty chocolate bar which can satisfy anyone (Lamb, Hair McDaniel, 2011) Strategies: 1) Snicker initiated different kinds of campaign. One of the famous campaign was You are not you, when you are hungry. This campaign won awards like IPA awards, AME Awards and also increased the global sale. 2.) Increase the consumption by targeting regular chocolate consumers through generating impulsive and dominant presence at point of sale. 3.) They are offering amazing packaging benefits when someone buys it for special occasions. Snicker is a significant player in gifting segment through occasion linked gift packs. 4.) They are giving maximum customer value at low price. Bulk purchase strategy is also used by snickers (Matsuno and Mentzer, 2000). 5.) Snicker is using many promotional tools like: - Print media, Social Media, Traditional Media. It maintained leadership image through a superior Marketing Mix. Tactics and Calendar: 1) Advertising CAMPAIGNS January-March 2) Public relations April- July 3) Events August -October 4) Social media campaigns November - January 5) Email marketing January - March References: Matsuno.K.and Mentzer, J.T., (2000). The effects of strategy type on market orientation performance relationship. Journal of marketing, Vol.64, No.4, pp: - 1 -16. Makadok . R. and Barney, J.B., (2001). Strategic factor intelligence: Application of information economics to strategy formulation and competitor intelligence, Management Science. Vol.47, No.12, pp: 1621-1638. Lamb, C.W., Hair .J.F., McDaniel, C. (2011).Essentials of marketing, Cengage learning. Sherman, E. (2017). Snickers Manages a Brilliant Marketing Campaign. Retrieved on 26 May 2017 from https://www.inc.com/erik-sherman/snickers-manages-a-brilliant-marketing-campaign.html.